Auto White Balance: it’s one of the first things I ask my workshop students to turn off. When outdoors, choose Daylight or Cloudy white balance instead. Indoors, tungsten white balance will generally provide more pleasing results. Allowing your camera to decide something as important as the colour balance of your images can lead to washed out sunsets, and other less than optimal results as it tries to bring colour conformity to every image you make.
For the most part this is good advice, but there is a world of creative possibility available by occasionally breaking the rules. Colour is one of the prime “mood setters” in image making. Using creative tweaks to the overall colour balance of your images can reinforce the message in your image by influencing the psychological reaction a viewer has to the content of your image.
Let’s look at two examples.